Budget goes out. Clarity does not.
You can see the spend, but not which changes are driving revenue or qualified leads.
Google Ads management for growing businesses
Stop wasting budget on Google Ads that don’t perform.
We help ecommerce and service businesses fix tracking, improve campaign performance and scale Google Ads with greater control.
Book a Free Strategy Call
No obligation. Practical recommendations.
Built for businesses already running ads.
$10M+ AD SPEND MANAGEDMore than 10 years of hands-on paid advertising and growth experience.
Account overview Live
Conversion value£184,290↑ 18.4%
Return on ad spend4.31x↑ 0.62
PerformanceLast 30 days
Tracking issue foundDuplicate purchase action excluded from bidding
FixedIllustrative data only
The problem
Spending more should not mean losing more.
Tracking you cannot trust
Missing, duplicated or inaccurate conversions make every optimisation decision less reliable.
Growth stalls when spend increases
Campaigns that work at one budget often break when structure, targeting and controls are weak.
Your account feels like a black box
Reports show clicks and impressions, but rarely explain what changed, why, and what happens next.
A better way to manage Google Ads
Make every decision from reliable data and real business results.
We connect the work inside Google Ads to what matters outside it: revenue, qualified leads and profitable growth.
Book a Free Strategy Call01
Fix the foundation
Make sure conversion tracking is accurate before asking campaigns to optimise against it.
02
Cut avoidable waste
Find poor-quality traffic, weak targeting and spend that is not contributing to business results.
03
Build for controlled growth
Improve the account structure, testing plan and budget controls needed to scale with confidence.
04
See exactly what is happening
Get clear reporting on changes, performance and priorities, with direct access to the people doing the work.
What is included
Everything your account needs to perform.
From repairing the measurement foundation to ongoing optimisation, the service covers the work required to manage Google Ads properly.
01Google Ads account audits✓
02Campaign setup and restructuring✓
03Conversion tracking✓
04Search campaigns✓
05Shopping campaigns✓
06Performance Max campaigns✓
07Ongoing optimisation✓
08Budget management✓
09Monthly reporting✓
How it works
A clear process. No black box.
You always know what we are doing, why we are doing it and what we are measuring.
Review
We audit the account, tracking and recent performance to find what is helping and what is holding you back.
Prioritise
We turn the findings into a clear action plan, starting with the changes most likely to affect business results.
Improve
We restructure, test and optimise the campaigns while protecting the parts of the account that already work.
Report
You see what changed, what happened and what we recommend next, without vague platform commentary.
Proof, not promises
Show the work. Show the outcome.
Replace these placeholders with verified examples that connect the problem, the work and the measurable business result.
SAAS CASE STUDY
Client 1
- Problem
- The account needed to become more efficient without sacrificing the results the business relied on.
- What changed
- Scalit reviewed the account, removed inefficient spend and focused the budget on the campaigns producing meaningful outcomes.
£10K+ SAVEDIn the first month, while maintaining performance after halving Google Ads spend.
ECOMMERCE CASE STUDY
Client 2
- Problem
- The business needed a paid acquisition structure capable of supporting a much higher level of monthly demand.
- What changed
- Scalit developed and managed a coordinated Google and Meta strategy, with stronger campaign structure, measurement and budget control.
£90K → £700KApproximate monthly revenue growth supported by the wider paid acquisition programme.
“[TESTIMONIAL PLACEHOLDER: Add a specific client quote about the working relationship or measurable result.]”
Why work with us
Specialist management, without the mystery.
You should never have to guess who is managing your account or what they changed this month.
Direct access
Speak directly with the people reviewing and managing your campaigns.
Business-first decisions
Optimisation is tied to revenue, qualified leads and customer quality.
Clear communication
Understand the changes, the reasoning and the next priority.
Your account stays yours
You retain ownership of your Google Ads account and business data.
Free Google Ads strategy call
Find out what is holding back your Google Ads performance.
We’ll review your current setup, identify the biggest opportunities and explain what we would prioritise next.
Book Your Free Strategy Call [PLACEHOLDER LINK: Replace with your Calendly or booking-page URL.]Frequently asked questions
Before you book.
What happens during the free strategy call?+
We discuss your goals, current Google Ads setup and the problems you are seeing. We will identify the areas we would investigate first and explain whether our service is a good fit. There is no obligation.
Do you work with ecommerce and lead-generation businesses?+
Yes. We work with ecommerce brands focused on profitable sales and service businesses focused on qualified leads. The measurement strategy is adapted to the outcome that matters to your business.
What advertising budgets do you manage?+
We are typically a good fit for businesses investing at least £10,000 per month in paid ads, with the team and margins needed to support growth.
Can you fix our conversion tracking?+
Yes. We audit the existing setup, identify missing or duplicated actions, and help ensure campaign decisions are based on reliable conversion data.
Do you require a long-term contract?+
No. Scalit does not require a minimum commitment. We want clients to stay because the working relationship and results make sense, not because they are locked into a long contract.
Will we retain ownership of our Google Ads account?+
Yes. Your business retains ownership of its Google Ads account and data. We work through the access permissions needed to manage it.